The title tag is one of the most important tags on a web page for on-page optimization. It is also the first thing that appears within the search results on which the site visitors click to go to the site. Simple SEO stuff like the title tag can make a great difference to how well a site does in the search results. However, many website owners are not even aware about the HTML title tag; they confuse it with the big bold text on the page. Here are some important SEO tips for writing title tags.

  1. Title lengths should be limited to 65 characters including the spaces.
  2. Use your keyword phrases in the title tag, taking care that the title looks natural and does not appear keyword stuffed.
  3. If you wish to use your site name for branding, use your brand or site name at the end of the title tag on every page of your site.
  4. Each page of your site should have a unique, descriptive title tag which should match with your page content. It also makes sense to reuse the text in title tag of each page in H1 header tag too - from the viewpoint of on-page optimization as well as for enhancing user experience.
  5. Shorter page titles are usually better than long ones. However, longer titles make sense when you don’t want to lose traffic from long tail keywords. You may also combine or overlap many keyword phrases in the page title. For example, a title such as ‘Search Engine Optimization and Marketing Tips’ can help you to rank for keyword phrases such as ‘Search Engine Marketing’, ‘Search Engine Optimization Tips’, etc.
  6. A compelling title can attract more eyeballs and clicks when your page appears in search results. You should therefore focus on the art of writing headlines and titles for improving your conversion rate.

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