You must have recently noticed change in values of Google PageRank and also the number of backlinks in Google. Though PageRank is continuously updated, the updated PageRank is made visible on the Google toolbar once every 3-4 months. Though ‘Google Success’ website was not updated for last 6 weeks, this site achieved a PageRank of 5. It is an evidence that SEO efforts do not show up immediately; they take some time to kick in.

Google PageRank is a measure of the link popularity of a website based on 0 to 10 logarithmic scale. It is also an indication of the importance given to your website by Google. However, a high PageRank does not necessarily mean a high ranking in Google for your keywords. To rank high in Google you should

i) Use on-page optimization to target low competitive keyword phrases on various pages of your website.

ii) Google counts only quality links from relevant websites, so it is better to make your link profile look natural. You should create unique quality content which would be considered valuable by other people in your community. People would then link to your website without you needing to send them link requests. This particularly applies to non-commercial websites.

iii) List your site in quality directories.

iv) Submit articles/press releases about your business to article directories/press release websites such as PRweb.

v) Make sure that you have a good mix of anchor text in your incoming links relevant to your target keywords.

It takes about 3-4　months for the incoming links to improve Google ranking for competitive keyword search phrases.

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