The term Social Media Optimization, (SMO), has recently become an industry buzzword in search marketing circles. SMO refers to the practice of implementing changes to optimize a website so that it is more easily linked to, more easily found in social media applications such as del.icio.us, MySpace, Tribe.net or YouTube, and by interested parties throughout the blogosphere.
Social media optimization […]

Search Engine Optimization is definitely a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. It can take months, even years to start pulling up profits with the search engines. But, natural search engine traffic is definitely the […]

According to posts at WebmasterWorld blog, there seems to be a Google backlink update going on now at some selected Google data centers; 64.233.187.104 and 64.233.187.99.  Unlike Yahoo, Google has a tendency of showing only a sample of backlinks when the link:url search command is used.
Although Google also updated its PageRank about a month ago, the Google backlink update […]

Online Videos in Search Engine Marketing

Online video has been an untapped technology for more than 5 years.  There were technical problems in utilizing online video in a serious way, but at last the world of search engine marketing is tapping the promise of online videos.
The most recent change in online videos is the development of sites like Google Video, YouTube.com, and many others such […]

There is always great interest within the search engine marketing community whenever a search engine files for a patent. Search engine giant Google was granted a new patent last Tuesday, August 22, 2006 . The title is “System and method for supporting editorial opinion in the ranking of search results“. And here is a brief […]

Google’s Matt Cutts discussed some Google & SEO myths and facts via Google Video.  You can check Matt Cutt’s blog about Questions about Google
You can also check them directly by coing to Google Video.  You can navigate to all the videos from the menu at the right.
Transcripts of these videos will be posted on Google Success site soon for […]

The Google Sandbox effect is an alleged restriction placed on new websites. The result is that a new site does not receive good rankings for its most important keywords and keyword phrases for few months. Even with good content, many inbound links, a new website may still adversely affected by the Sandbox effect. The Google Sandbox acts as a […]

There are several SEO tips and tricks that help in optimizing a site but one of those, the importance of which is sometimes underestimated is sitemaps. Sitemaps, as the name implies, are just a map of your website - i.e. on one single page you describe the structure of your site, its sections, the links between them, […]

Wise Way of Exchanging Links

 

Google PR update is over. The next PR update is expected to be around last week of September. Even though some people claim that PR has not much influence on getting lots of traffic for your website, it is still important to have a high pagerank. So it is time to build high quality inbound links […]

In the search engine world, the Google Page Rank (PR) measure is closely watched by all those who want to get into top positions in Google’s search results. PR is one of the most important factors that Google uses to determine its ranking results.
The theory behind Google PR is quite simple. The more relevant back links a website […]

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