Have you checked the new companion to Google Analytics site? The Google Analytics website highlights many ways to ensure that you have a optimized, assessed, and targeted website. Google itself wants you to help you in stepping up your game. Did Google get into the SEO consulting business? Not really, but what they have done is publish a companion site to assist in the SEO process. Check the Google analytics companion site here

http://www.google.com/analytics/conversionuniversity.html

You can check the tips and techniques they offer for building up your conversions, and you’ll be amazed at the results.

The companion site to Google Analytics offers “courses” on tactics a site publisher can use to boost the all-important site conversion rate. It’s well known that turning a new customer into a returning customer benefits a business over the long haul but you have to convert visitors into new customers first.

Remember, businesses generally spend more to gain new customers than to retain existing ones, and repeat customers contribute much more to the long-term health of a company.

Getting visitors to a site means making it a place they can discover with their searches. Google has suggested using its Sitemaps to help with search engine optimization. Very important fact if you want to become your own SEO.

Google lists five ways Sitemaps can help here:

•  Submit all of your pages to the Google index – for free.
•  Find out how you rank on the top search queries.
•  Find out how Google sees your site.
•  Unblock your site (in case your robots.txt file is in Googlebot’s way).
•  Get re-included

Learning about the quality of one’s site can be as important as the quantitative looks at conversion rates, average visit values, and return on investment. Yes, indeed. Reports in Analytics can display the range of visitor behavior, which includes a look at visitor loyalty.

That look at quality can include a review of each campaign your site conducts. Filtering technology in the reports allows this to be performed easily and effectively.

Sites that create landing pages for offline campaigns can track those as well. Once a profile for the landing page has been created in Analytics and the code placed on the page, visitors to it can be tracked and viewed in the reports.

AdWords clients who use geographic targeting can track the Return On Investment from those markets. “Separating your geographic markets into AdWords Campaigns makes it easy to track each region’s ROI in Google Analytics,” writes Google’s Alden DeSoto.

Doing this tracking requires that your Analytics and AdWords accounts be linked. You can track Content and Search separately or together to see their performance.

The tools available from Google can make a site publisher’s like easier. Used effectively, they could lead to better profits too. Google Success highly recommends the Google Analytics companion site for a serious SEO and website owner.