7 Responses

1. Legitimate Paid Surveys

   March 11th, 2009 at 7:21 pm

   1

   In the past, I had the impression that Google was impartial and gave special consideration to non-commercial sites. Google’s new logic that being a big brand means trustworth and authority is utterly baseless. Big brands spend huge amount of money to promote and defend their sites and have selfish economic interest. This algorithm update by Google is really not welcome.

2. K. Thomas

   April 6th, 2009 at 11:54 pm

   2

   I agree.

   I run a non-commercial blog dedicated to a pro-sports team. Prior to this change I was getting 30-40 hits per day.

   Now I get 1 or two.

   I check even minor keywords that used to bring traffic to my site, and now all that pops up is the major commercial sites (ESPN, CBS, SI etc….)

3. Sean

   April 27th, 2009 at 6:39 pm

   3

   Can some one provide tips to increase the brand awareness

4. Credit Claims

   May 22nd, 2009 at 8:14 am

   4

   @Sean: To ensure you are seen by Google as an authorative site within your niche you need to try and capture some high value links: .org .edu etc… also Relevant Links… and look for hubs that form for each of your search phrases…

   I know that this mini-update has ticked a lot of people off, but in my opinion it is better for searchers; who are after all, Google’s main target audience, SEO’s need to be able to adapt to survive.

5. Noah Group

   October 8th, 2009 at 4:00 pm

   5

   very true..big companies with major keywords and known brands must rank not only because they are big companies but because they have very useful and relevant content.

6. Rhian

   November 6th, 2009 at 4:15 pm

   6

   @ Credit Claims: I agree, quality contents and links are the 2 most powerful factors in ranking.

7. Sam

   January 19th, 2010 at 3:47 am

   7

   that’s one of the advantages of a big company, they pay a lot to build quality websites that have tons of content and are optimized properly, which the search engines love, and most of them have been around for a long time. just build your site up in a relevant manner and contribute to your industry. people want to read interesting sites and this theory will keep people coming back and combine that with word of mouth and you’ll have a ranking site before you know it.