Keyword selection is the first step in search engine optimization. It’s also the phase where most people go wrong. If you pick a keyword that is not used by the people hunting for your product, you won’t get traffic. And if you use a keyword which is highly popular, you’ll face intense competition from other websites [...]

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Google has dropped BMW Germany from its search engine after realizing the top car manufacturer’s German website (bmw.de) was breaching its guidelines by artificially boosting its popularity ranking.
Investigations by Google found that BMW’s German website manipulated search engine results to ensure top ranking when users searched for the keyword “used car.”   Redirects using Javascript was the reason that [...]

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Google and other search engines extract a great deal of information about a web page by examining the terms and phrases that it contains. Using that data they can and, from a group of pages, about a site as a whole. Of course, they learn something from the frequency of certain terms and words, but that’s not [...]

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Google has recently introduced  a new ‘Tagging’ feature which enables users to tag and comment any webpage in their ‘My search history’ page. This new feature which has been around in other engines for a while now, can allow them later to apply tagging patterns into real search results.  If Google opens this up in the future, letting users [...]

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I came acrosss a good article by Glenn Murray at http://www.divinewrite.com about How to Beat Google’s Dampening Link Filter with SEO Articles. Here is the extract.
Most Search Engine Optimization (SEO) experts agree that back links to your website have a great impact on your ranking in the major search engines. Think of it like voting; your site [...]

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Google PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important or popular the page must be. Also, the [...]

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About Google Search Engine:
Google is a play on the word ‘googol’, which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, to refer to the number represented by 1 followed by 100 zeros. Google’s use of the term reflects the company’s mission and vision to organize the enormous amount of information available on the web and [...]

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