Google’s Matt Cutts discussed some Google & SEO myths and facts via Google Video.  You can check Matt Cutt’s blog about Questions about Google
You can also check them directly by coing to Google Video.  You can navigate to all the videos from the menu at the right.
Transcripts of these videos will be posted on Google Success site soon for [...]

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The Google Sandbox effect is an alleged restriction placed on new websites. The result is that a new site does not receive good rankings for its most important keywords and keyword phrases for few months. Even with good content, many inbound links, a new website may still adversely affected by the Sandbox effect. The Google Sandbox acts as a [...]

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There are several SEO tips and tricks that help in optimizing a site but one of those, the importance of which is sometimes underestimated is sitemaps. Sitemaps, as the name implies, are just a map of your website – i.e. on one single page you describe the structure of your site, its sections, the links between them, [...]

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Google PR update is over. The next PR update is expected to be around last week of September. Even though some people claim that PR has not much influence on getting lots of traffic for your website, it is still important to have a high pagerank. So it is time to build high quality inbound links [...]

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Have you checked the new companion to Google Analytics site? The Google Analytics website highlights many ways to ensure that you have a optimized, assessed, and targeted website. Google itself wants you to help you in stepping up your game. Did Google get into the SEO consulting business? Not really, but what they have done is [...]

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Google recently filed a US patent which reveals a great deal of information about how they rank your web site. Some of it you could come as a surprise for you
How many years did you register your domain name for?
If it was only one year then Google could hold that against you.
Why?
Because majority of the [...]

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Keyword selection is the first step in search engine optimization. It’s also the phase where most people go wrong. If you pick a keyword that is not used by the people hunting for your product, you won’t get traffic. And if you use a keyword which is highly popular, you’ll face intense competition from other websites [...]

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Google and other search engines extract a great deal of information about a web page by examining the terms and phrases that it contains. Using that data they can and, from a group of pages, about a site as a whole. Of course, they learn something from the frequency of certain terms and words, but that’s not [...]

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Apart from many standard techniques for good HTML accessibility practices, which are essential to scoring high on Google, there is an underlying concept that you can follow to greatly improve your Google Ranking. But first, use the HTML title tags, meta tags, title attributes on the Href tags, and avoid putting important information in images (use Alt [...]

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