If a site links to another site from every page, those links are called site-wide links. If you are buying links, it may look as a good option to receive hundreds of incoming backlinks for the price of one link, however, most search engines would count only the most powerful link which is relevant. Site-wide […]

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We often hear the SEO advice that ‘Content is the King’, and search engines like Google favor good quality content. Many people confuse it with creating more pages, and they often end up in buying software like spam site generators, automated content generators and scrapping tools. Many others buy cheap articles and stuff […]

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Many webmasters give importance to inbound links, but are reluctant to link out to other sites - trying to hoard the pagerank. However, many search engines including Google grade your pages based on the sites you link to, apart from the content and inbound links.
Linking out if done properly can improve your ranking in […]

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A Common SEO mistake made by many webmasters is that they are not consistent when it comes to linking to their URLs across their site.
If some of your links go to the URL http://yoursite.com, and the rest go to http://www.yoursite.com/, your link popularity gets divided among these two URLs - thus affecting the pagerank as […]

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Most of my clients in Japan have multi-lingual websites targeted at Japan as well as other foreign countries. So, I always keep looking for techniques which can help to rank well in different local search engines. Recently, I came across a software which claims to improve rankings in Google and other search engines […]

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Google is harder to manipulate compared to other search engines because of various filters it incorporates in its algorithm to prevent spam. Minus 30 penalty is one such filter for handling spam in Google algorithm.
So, what is this minus 30 penalty? If your site was previously ranking high in Google search results, and […]

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Search Engines like Google and Yahoo have become intelligent in the past 4-5 years. It is very difficult to game search engines nowadays by manipulating tags and keyword stuffing. For a new site it may take 6 to 9 months to achieve competitive rankings at Google. From SEO point of view, I […]

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The title tag is one of the most important tags on a web page for on-page optimization. It is also the first thing that appears within the search results on which the site visitors click to go to the site. Simple SEO stuff like the title tag can make a great difference to […]

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For those who are new to social media websites, these are sites that enable the readers to vote on popular news/stories, or allow users to bookmark and share interesting web pages and media such as photos, videos and journals. Some of the most popular social media sites are Digg, Reddit, Netscape, Del.icio.us, Furl, Shadows, […]

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Keywords are the words average people will search for to find your website. Both on-site optimization as well as off-site optimization SEO efforts start with selecting and targeting the right keywords. It is my experience, however, that many website owners are very unrealistic about the keywords they would like to target.
For example, a […]

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