Google’s Spam fighting captain, Matt Cutts announced the launch of NoFollow Google Help Center in a video interview today with Mike McDonald of WebProWorld at the SMX Advanced conference in Seattle, Washington, USA.

I wonder why Google has launched the help center for NoFollow. About 99% of the world does not even know what NoFollow links […]

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Google is harder to manipulate compared to other search engines because of various filters it incorporates in its algorithm to prevent spam. Minus 30 penalty is one such filter for handling spam in Google algorithm.
So, what is this minus 30 penalty? If your site was previously ranking high in Google search results, and […]

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Google’s remarkable ability to produce speedy, relevant results to search queries has changed the way people find information. To google means to search; the company’s name has become a verb in English, German, and other languages. However, many average computer users are not aware of many of the functionalities built in Google. […]

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Recently one of my colleagues showed me that if one searches for the phrase ‘miserable failure’ in Google, the page that shows at the top in the search results is the biography page of George W. Bush at the White House website. If you check the content of the page, there is no phrase […]

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You must have recently noticed change in values of Google PageRank and also the number of backlinks in Google. Though PageRank is continuously updated, the updated PageRank is made visible on the Google toolbar once every 3-4 months. Though ‘Google Success’ website was not updated for last 6 weeks, this site achieved a PageRank of […]

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Google uses two indexes for its search results. The normal index and the supplemental results index.  Unlike the main index, from which the top results of any query comes from, supplemental search results will only show up if there are very few or no results at all in the main index.
Google prevents questionable pages from being found […]

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Building backlinks from other sites is important for improving a site’s Pagerank. However. many a times webmasters do not pay much attention to the internal linking. So the question is, are the internal links counted as backlinks by Google? And do the internal links contribute to the pagerank?
The answer is Yes. You may ask what is the proof? On Google toolbar you can see […]

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Big search engines such as Yahoo! and Live Search had several announcements in the past few months about how people can build their own custom search engines. Google has finally joined the party yesterday with their own offering Google Co-op - a customised search engine service which allows users to create a search engine containing only specific […]

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Google AdWords has recently released a new tool for advertisers using Google Adwords to enable them to easily test conversions on varying landing pages, headlines and ad copies. The tool shows advertisers to determine which of their designs gains the most conversions from site visitors. 
Website publishers will be provided code to include in their landing page, tagging […]

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Google has recently announced the facility of pinging Google Blog Search (Google’s search service dedicated to the blogosphere), in order to get Google to re-crawl and re-index your blog after you post new content, so that your brand new posts can be found by someone searching on Blog Search. As people will find your posts faster, you’ll also build traffic faster. That’s […]

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