Google uses two indexes for its search results. The normal index and the supplemental results index.  Unlike the main index, from which the top results of any query comes from, supplemental search results will only show up if there are very few or no results at all in the main index.
Google prevents questionable pages from being found [...]

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Is Google getting into SEO business? Well, such a move from Google would lead to a potential conflict of interest.  But even Google is telling us that there’s nothing wrong with SEO, and Google’s official Webmaster Central Blog is now formally offering a free “SEO Starter Guide” with practical search engine optimization tips for new webmasters [...]

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Just a week ago, Microsoft launched a new search engine U Rank that allows people to customize their search results.
U Rank can benefit users in the following ways, as outlined by Microsoft:

 Create the perfect search results, by add images and video for added context.
Organize and annotate results, by writing notes to summarize important information under each [...]

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Google’s Spam fighting captain, Matt Cutts announced the launch of NoFollow Google Help Center in a video interview today with Mike McDonald of WebProWorld at the SMX Advanced conference in Seattle, Washington, USA.

I wonder why Google has launched the help center for NoFollow. About 99% of the world does not even know what NoFollow links [...]

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Google is harder to manipulate compared to other search engines because of various filters it incorporates in its algorithm to prevent spam. Minus 30 penalty is one such filter for handling spam in Google algorithm.
So, what is this minus 30 penalty? If your site was previously ranking high in Google search results, and [...]

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Google’s remarkable ability to produce speedy, relevant results to search queries has changed the way people find information. To google means to search; the company’s name has become a verb in English, German, and other languages. However, many average computer users are not aware of many of the functionalities built in Google. [...]

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Recently one of my colleagues showed me that if one searches for the phrase ‘miserable failure’ in Google, the page that shows at the top in the search results is the biography page of George W. Bush at the White House website. If you check the content of the page, there is no phrase [...]

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You must have recently noticed change in values of Google PageRank and also the number of backlinks in Google. Though PageRank is continuously updated, the updated PageRank is made visible on the Google toolbar once every 3-4 months. Though ‘Google Success’ website was not updated for last 6 weeks, this site achieved a PageRank of [...]

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Building backlinks from other sites is important for improving a site’s Pagerank. However. many a times webmasters do not pay much attention to the internal linking. So the question is, are the internal links counted as backlinks by Google? And do the internal links contribute to the pagerank?
The answer is Yes. You may ask what is the proof? On Google toolbar you can see [...]

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Big search engines such as Yahoo! and Live Search had several announcements in the past few months about how people can build their own custom search engines. Google has finally joined the party yesterday with their own offering Google Co-op - a customised search engine service which allows users to create a search engine containing only specific [...]

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